Moving along from my last post I've decided to share a little history lesson, some believe that Digital Signage is a merger of the Audio Visual Industry and Computer networking but Digital Signage was already in the mind of Joseph Carl Robnett Licklide from the 1960's.
Digital Signage in its early stages was known as narrowcasting, a term coined by Joseph in a 1967 report, he envisioned a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences. 'Here,' stated Licklider, 'I should like to coin the term "narrowcasting," using it to emphasize the rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.' (excerpt from wiki) I can only imagine his ideal desire was to see one day a radio station specifically for taxi drivers and all public transport workers, corporate television stations exclusive to your company disseminating information on meetings and company events. Joseph though not a contributor to the inernet via inventions had seen the need for interconnected computers over a wide area network. Joseph was a contributor of ideas, he foresaw graphical user interfaces, digital libraries, e-commerce, online banking, and cloud computing... though back then he simply considered it software that would exist on a network and migrate wherever it was needed.
Mr Licklide also had put his money where his mind was funding early efforts in time-sharing and application development, Project MAC at MIT (mainframe computer designed to share up to 30 simultaneous users, each sitting at a separate typewriter terminal).
He is truly a father of Digital Signage.
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